One question that always comes up is when authors should start blogging. Some make the case that blogging should start the minute you want to be a writer so you can get your name out into the world, and blogging regularly will help you develop as a writer. Others say not to blog until a book is on the market. A few still say blogging and marketing your book is the job of the publisher and authors should focus on writing. But since almost every author on the New York Times Bestseller List continues to blog and do other marketing, those few holdouts are getting sadder and lonelier. Think they should blog about that?
Personally, I believe in blogging to support your book (or upcoming book) when you have something of value to offer. If you're doing a non-fiction book, your blog can be full of information and help establish you as an expert in that area. Your blog may start years before your book, and many non-fiction books are compilations of blog postings. For fiction, you want to start a few months before your book release to help generate a positive buzz about your title and your name. But that situation is more fluid, and I hesitate to get readers excited only to frustrate them since the book isn't available. We are so conditioned to get books with a click or two that waiting has become difficult. There's no simple answer to that question that I've found. If you have one, please comment below.
If you're near Oak Cliff, come by Saturday and say hello. And buy a used book or two while you're there.